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Aug
11

Inspiration Exploration // 7

Inspriration is everywhere! I recently saw this photo of the incredibly stylish Solange Knowles in Lucky magazine and was inspired to make a geometric print.

Here’s my process:

1. Looking at the fun color palatte, geometric pattern and splash of gold in this Lucky editorial I started sketching several geometric patterns and painted them in the coodinating colors.

inspiration-exploration7_Solangeinspiration-exploration7_painting_Pattern2. After choosing the one I liked and scanning it, I added in gold in Photoshop and cleaned up the design.

inspiration-exploration7_geopattern

3. I put it in repeat and decided it would be great on a clutch. Using the Emilio Pucci silk clutch handbag I added my pattern in three colorways and different scales. Ta-da!

inspiration-exploration7_clutch

 

 

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Aug
4

I am teaching social media again!

SOCIAL-MEDIA_AD_Workshop

Are you a creative type who is new to social media or shy about using it? I will be teaching my 3-hour, 1-day workshop on Social Media for Artists and Designers at Otis College of Art and Design on October 11th. If you missed the last class in February here is what you will learn:

  • the importance of developing your niche and brand identity BEFORE using social media
  • differences between Twitter, Instagram, Pinterest and Facebook
  • identify the networks that work best for you and why
  • see examples of how networks are used to give a voice, face and personality to your brand
  • how to set goals and strategies that will help leverage your brand and showcase your work
  • how identifying your audience, creating a posting schedule, using strategic posting techniques and combining networks can work for you
  • the importance of blogging
  • how you can develop engaging, unique content to get the attention of brands and potential clients

I will break down the different networks and show examples on how they are used to promote your work. See Instagram, Facebook and Pinterest in action and how combining them with blogging can help give a voice, face and personality to your brand. It is an affordable $35 for the 3-hour seminar. A steal! Go HERE to register. Hope to see you there!

SOCIAL MEDIA for ARTISTS and DESIGNERS
SATURDAY, OCTOBER 11
OTIS COLLEGE of ART and DESIGN, Los Angeles, CA
1pm – 4pm
$35

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Jul
24

From the Studio

I thought I’d share with you some of the work I have been doing in the last several months. From baby showers to weddings, personal stationery to logos here are a few projects from the studio.

From_the_studio

1. Before and Again is currently selling two of my apparel designs. You can find these summer florals, Moonlight Garden and Floral Fusion, on a variety of different tops and even a scarf! The tunics are butter soft and really comfy.

BeforeandAgain_shirt

2. I had the pleasure of designing the hand-lettered logo and branding for Summer Newman Events. Find her on Facebook here. She is one fantastic and creative event planner. Her site is coming soon.

SummerNewman_logo

3. Pamela Smith Hudson is a consultant, artist and instructor. She is also an art materials expert and teaches Encaustic painting at Los Angeles County Museum of Art and Otis College of Art and Design here is L.A. I have recently lettered her monogram “PSH” seen below and am currently working on her website launching in August.

PamelaSmithHudson_logo

4. Baby showers are so special and I really enjoyed making this one custom. For this shower and using the colors yellow and gray (the baby’s sex was a secret),  I branded the event with illustrated baby icons for signage and baby onesies, designed game cards and other handouts, hand lettered food labels for the food table, header cards for the candy bags and designed the thank you cards to match.

BabyShower_Cards BabyShower_Candytags BabyShower_foodcards

5. A close friend of mine was recently married and I had the pleasure of hand lettering a signature logo for the event which I used on the programs, welcome sign and seating chart.

Smith_Wedding

6. You can find this wedding announcement I designed for Invitations by Dawn on sale now. Available in 4 different colors here.

Invitations_by_Dawn_TiedtheKnot_Card

7. Ilene, of Ilene Squires Photography, asked me to design a thank you card she can punch a hole in and tie to her clients’ orders. In addition she also ordered personal stationery for her family. I designed this custom, circular, thank you card and gold foiled, hand-lettered, blank notecards.

IleneSquires_cardsIleneSquires_cards_LaCourt IleneSquires_thankyoucards

As you can see it’s been busy around here. I am currently designing for exciting, new clients creating chalk board word art and textile designs! I am working on deals from the Surtex show and also refreshing the website (to come)!  Sorry I have been so absent. You will see more of me – I promise! -J

 

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Jun
17

Pattern Play: Kate Spade

PatternPlay_KateSPadeI walked into Kate Spade recently and DIED when I saw this dress that the adorable saleswoman was wearing. I want to purchase everything in this pattern. Kate Spade has a new line inspired by Cuba – tropical, fruity colors, hand drawn palms and city scenes, classic shapes…it’s really good. Check it their “17 days in Havana” series and see the collection here.

PatternPlay_KateSPade_landscape

Pair it with this cutie!

PatternPlay_KateSPade_cubaCellphonePatternPlay_KateSPade_Cuban

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Jun
13

Happy Father’s Day

HAPPYFATHERSDAYThis year Father’s Day is a time for me to reflect on the time I had with my Dad, to remember and celebrate his spirit and the fun-loving man he was. Though he isn’t here with us, I feel his presence often and am reminded of him when I catch myself saying something that he would say or see something that would make him smile. I just realized that everyday is Father’s Day for me as he is always near and being honored. Wishing you all a joyous weekend with the ones you love, celebrating the Fathers in your life. Happy Father’s Day!

 

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Jun
9

Surveying Surtex

We did it – our second annual Surtex. For those who aren’t familiar, Surtex is a leading marketplace for artists to license and sell their work to manufacturers for their products. I have to say that this year was great. My collaborative art group, Art Licensing LA, came to the show with a more relaxed approach (not like our first year when you have nothing to compare it to), upped our game and most importantly had fun.

ARRIVAL and SET UP

ArrivalNYCArriving with multiple suitcases (in my case ones I paid extra for because they were over the 50 lb. limit) can be a bit challenging, especially when maneuvering them in and out of taxi’s, escalators and down uneven sidewalks, but it is seriously the way to go though. We hardly ship a thing to ensure we have everything we need with us and won’t have to worry if anything wasn’t shipped in time or lost.

ARTLICLA_Setup_SurtexSetting up is a breeze when you have so many hands on deck and when you keep your booth design simple. We built our own Ikea tables to display our products, assisted one another with banner hanging and jumped in to take on anything that needed to be done (like gather all postcard handouts, assemble press kits, binders etc.). We can set up in just a few hours.

ARTLICLA_Setup2_SurtexThe SHOW
This year I personally think the artists’ booths looked amazing. Everyone was very professional, brought their A game and was ready for some serious deal-making. The caliber of art was without a doubt top knotch. It was fun to walk the aisles and see such inspirational artwork everywhere and visit with fellow artists whom I have gotten to know (and make new friends too!).

I noticed that there was a lot of mixed media artwork, lots of hand drawn icons and patterns, watercolor art and textural work. In the past there is quite a lot of vector work but this year artists really used a lot of different mediums. Typography and hand-lettered work was also prominent. I found that chalkboard art, hand-lettered art and inspirational phrases were popular amongst booth visitors. If you got to walk the Stationery Show you would see that it is indeed a hot trend. Identifiable icons are still the king at Surtex. Animals, characters, snowmen, Christmas trees, foxes, fruits and veggies to name a few were requested. Make sure you bring plenty of holiday options. They buyers always need lots of winter-holiday themed artwork.

We were excited to see recognizable companies and large manufacturers were cruising the aisles. The attendees were from all over the world and represented various product categories. You never know who will stop by.

ARTLICLA_booth_SurtexARTLICLA_jeanettagonzales_SurtexARTLICLA_booth2_SurtexNY
One extra special thing about the show is being in NYC. Who doesn’t want to be in NYC in the spring? The temperate weather, the hustle bustle of the city and the great food and atmosphere…it makes working a trade show all the more enjoyable. I HEART NY.

NYC_SurtexNYC_JeanettaGonzales

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