Brand AWE-thentic! Course
Are you exhibiting in an upcoming art licensing trade show, thinking about it or considering it next year?
DOES THIS SOUND LIKE YOU?
– You are unsure about your brand image and how to present your brand?
– You need assistance assessing your current brand and pulling it all together
to make a strong brand statement?
What if you could have an SELF-PACED, ONLINE COURSE that teaches you how to effectively brand your business and present your brand clearly and authentically at your upcoming show? You are in the right place! This course is for art licensing trade show exhibitors or potential exhibitors interested in building a brand or refreshing their current one. ***You will not only develop your branding statement for the show but holistically develop your brand identity and create one that is authentically true to you.
WHAT YOU WILL LEARN:
BRAND AWE-THENTIC, an ONLINE CLASS designed specifically for artist trade show exhibitors.
Use my effective design PROCESS to DEVELOP a CLEAR and AUTHENTIC BRAND STATEMENT for YOUR SHOW!
- Using branding exercises, design techniques and worksheets you will assess your current brand and develop a cohesive design direction for your art licensing trade show.
- tap into who you are, your message and your aesthetic to create the foundation of your brand
- create a BRANDING STYLE GUIDE that will provide you with guidelines to design your brand identity: marketing collateral, posts, ads, newsletter template, website, graphics and more!
- learn how to effectively implement the guidelines and create a COHESIVE BRAND STATEMENT for your show presentation
- learn how to create a CONSISTENT MESSAGE that resonates with the IDEAL CLIENT
- includes a BONUS VIDEO on the process of making a LOGO
- includes a tip sheet on branding your show for success and an Illustrator template to create your branding guide
- audit your current brand to see what is working and where you want to go
- get in touch with your GOALS and your VISION
- assess your work and CURATE YOUR PORTFOLIO to align with your goals
- evaluate your AESTHETIC and identify your style
- identify who you want to target and why
- see CASE STUDIES and get tips on making your presentation cohesive and clear
- worksheets and video tutorials are provided
• What is Branding and Why it is Important for my Trade Show?
• Determining your Goals
Auditing your current brand
Let’s Access your Portfolio
Getting to know YOU
Getting to know your ideal client/customer
• Discovering your design aesthetic
• Developing your style
• What’s a style guide and how does it work?
• Building your Brand Style Guide (includes template)
Applying the guidelines and developing your brand identity & message
Applying the guide and creating your trade show design
Tips and strategies to making a strong brand statement at the show
- Tip sheet for branding your show for success
- Illustrator template for your branding guide
- Bonus video demo on designing a logo,
This ONLINE COURSE is self-paced.
Gain CONFIDENCE in your brand by building one that is truly an expression of you.
Create a RECOGNIZABLE, CLEAR BRAND that buyers will easily know what it is you do and have to offer.